Updated: Mar 2
47% of homes in the United States have significant mold growth or dampness. "When we learned of this statistic, we involuntarily went into problem solving overdrive," Ph.D. Dean of Engineering and mother of five Emily Hunt, P.E. says. "It was unfathomable that such a simple problem, which has been linked to chronic illness and childhood asthma among other conditions, was this prevalent in a country like the US."
This revelation quickly led the founder of BTG Products to unleash her research team on developing a solution to interior mold and mildew growth. "We realized that the majority of mold growth occurred on painted surfaces, even paint that was specifically designed for moist environments. So, we employed our material science background to create a solution to the problem."
"47% of homes in the United States have significant mold growth or dampness"
That solution soon became Paint-GUARD™, a liquid product that is mixed into paint to inhibit the growth of mold, mildew, and odor-causing bacteria on painted surfaces. "We knew from the beginning that whatever we developed needed to be safe for the environment and people. We didn't want to replace airborne mold spores with VOC's or toxic chemicals."
"We didn't want to replace airborne mold spores with VOC's or toxic chemicals"
Hunt and her team designed Paint-GUARD™ to be the only mold-defense paint additive recognized as a minimum risk pesticide by the Environmental Protection Agency. While Hunt knows there is a large market for her product, she also realizes that her team will not be able to reach this customer base on their own. Paint-GUARD™ has created significant traction among DIY painters and is now being marketed towards painting professionals and wholesalers.
"We know that one out of every two households in the country could significantly benefit from having our product mixed into their next coat of paint. That creates a large opportunity for professional painters and paint dealers to provide additional value to their customers while generating more revenue on each gallon of paint," says Hunt.
"We know that one out of every two households in the country could significantly benefit from having our product mixed into their next coat of paint"
Paint-GUARD™, available on Amazon as well as www.btgproducts.com, could be making a big splash in your market soon. Hunt wants everyone to know that large problems do not always require complicated solutions. "Simple. Safe. Effective. That is our motto. This is an easy way to increase profits by solving an important problem in many homes. Mix it in to keep mold out!"